The goal is a candle brand that feels warm, playful, and memorable, backed by a refined, recognizable visual identity.
Soléa goes beyond a typical candle brand. The identity builds a visual world around comfort and indulgence, drawing on the connection between candles, warm scents, and the look of cinnamon rolls.
The brand feels approachable and contemporary, appealing to people who see candles not just as home products, but as part of their lifestyle.
The visual identity uses a warm, earthy palette built around deep reds, terracotta, orange, cream, and gold, communicating warmth and sweetness at a glance.
The Soléa logo uses an elegant serif typeface for a sophisticated character, while illustrated cinnamon-roll elements add a playful, personal touch.
The identity carries through the full brand experience: candle packaging, boxes, discount cards, social content, posters, stickers, and a tote bag, giving Soléa a consistent presence on the product and across every promotional touchpoint.
I take on a limited number of projects each quarter. Let's talk about your brand before the next slot fills up.
Work with me→